Enjeux.
Brand kit.
Overview
Enjeux helps physiotherapists automate patient follow-up through questionnaires, AI reports and smart alerts. The mission covered the full brand system and website experience: logo, logomark, mascot, character design, color palette, typography and interface narrative.
Challenge
The product had to make medical AI feel clear, trustworthy and immediately useful. The challenge was to combine clinical credibility with a friendly AI personality, while explaining automation, GDPR constraints and healthcare data flows without creating a cold or overly technical experience.
Solution
We designed a premium medical-tech identity built around primary blue #2883FF, deep navy #041A38, light interface neutrals and blue shades #3977CA / #60A5FA. Space Grotesk drives expressive headers, Inter keeps body content highly readable, and the robot mascot makes the AI agent tangible across onboarding, patient follow-up, alerts and product storytelling.
Results
A focused launch experience and complete brand kit that positions Enjeux as a credible AI product for healthcare professionals. The system gives the team a consistent visual language for the website, demos, investor material, future product screens and mascot-led communication.
